HVAC sales distributor Luxaire enjoys supporting Make-A-Wish Foundation
In 2014, longtime Make-A-Wish foundation sponsor Luxaire sponsored two events on behalf of Design Air: Wish Night, which helped raise $390,000 for Make-A-Wish Wisconsin; and the annual Make-A-Wish golf outing.
Jim Wierzbicki, business manager at upper Michigan and Wisconsin Luxaire distributor Design Air, says helping others through Make-A-Wish is a rewarding experience.
“Sometimes I think we get so much more out of our experiences with Make-A-Wish events than the time and effort we put into them,” he said. “It’s difficult to put into words — just a great feeling that comes from caring for others in our community and witnessing the joy we can bring to those whose lives have been affected by life-threatening medical conditions. It really puts things into perspective.”
For the past 13 years, Luxaire — a Johnson Controls HVAC equipment brand — has been a proud Make-A-Wish sponsor. The charity grants the wishes of children with life-threatening medical conditions.
It has donated more than $3 million to the organization and supported many events and fundraisers.
“Events like these give us the opportunity to interact with the people who benefit from the funds Luxaire donates,” Wierzbicki said. “Contractors get to see firsthand the positive impact they can have in their local communities. They also get the secondary benefit of sharing their experience with their customers, which can create goodwill for their business and influence future sales.”
David Williams, president and CEO of Make-A-Wish America, says the corporate support provided by companies like Luxaire is critical to the organization’s ability to grant wishes to children diagnosed with life-threatening medical conditions in the U.S.
“These companies help us raise money and reach out to more children, and at the same time, create awareness of our mission,” he said.