Those who have seen Brad Pitt’s 1999 film “Fight Club” probably know its often-quoted first rule: You do not talk about fight club.

But Unico Inc. did not follow that advice when the manufacturer found out that the movie star’s Make It Right charity had selected its HVAC construction products to install in the houses the charity is building in New Orleans’ Lower Ninth Ward.

To date, more than 70 homes in the ward are using the high-velocity, small-duct, green HVAC Unico System.

“The confidence placed in Unico by Brad Pitt and Make It Right over the years has been an honor, and we hope it will help increase awareness of the Unico System as a great choice for builders and architects working toward LEED (Leadership in Energy and Environmental Design) certifications or simply trying to offer the best in energy efficiency for their clients,” said Shawn Intagliata, Unico’s business development director. 

 The company’s HVAC system minimizes soffits the drop ceilings used to hide trunk lines and larger ductwork used in conventional construction.