Itried a little experiment recently, sending my staff online to check out websites from various industries, including companies in the HVAC market, sheet metal works and ductwork fabrication industries.
No surprises: Most of the websites looked pretty much the same. Same approach, same photos, same phrases. It was hard to find one that didn’t boast about preventative maintenance, for example. It’s a good thing I didn’t really have to choose one — because each sounded just like the next.