In the last five years, more than 4.5 million people have tuned in to Lincoln Electric’s YouTube channel to see new sheet metal works products and receive tips from the welding equipment manufacturer.
The site has 450 videos available to the public and the channel’s 11,500 subscribers.
“LincolnElectricTV gives the welding community another resource for information on new products, welding knowledge and safe operation,” said Rob Bruder, the media marketing communications group leader at Lincoln Electric. “Through these five years, we’ve been able to post hundreds of informative videos that can help welders and fabricators achieve better welds and work more productively and safely. In addition, viewers can stay current on the latest fabrication technology.”
The company estimates that the site has had more than 133,300 hours of viewing time, which is equal to almost 8 million minutes or 15 years of video viewing.