The Air Movement and Control Association International has debuted a bilingual website aimed at the Asian market:

Due to the tremendous membership growth in the AMCA Asia Pacific region, English and Chinese versions of the website were developed to better serve the needs of new members and associates in the region. The new Asia AMCA website provides technical information and real-time AMCA International news and events.

Company officials say the continent’s rapid growth was due in part to the organization’s new engineer program.

“The engineer associates program, launched in 2013, resulted in a surge of industry professionals joining our organization, indicating a need for a Chinese language information source,” said Madame Goh Swee Lee, executive director of Asia AMCA. “We recognized the value of a strategic partnership with these engineers who specify AMCA-certified ratings, and our goal was to make information available to them in their own language in order to serve them better.”