Lenox has launched an interactive mini website that allows customers to select from a variety of blade options.

Located at www.OneBlade.com, the new site stems from what Lenox calls “The UpBlade Challenge,” which is part of the company’s efforts to improve the skills and tools of users, it says.

“At Lenox, we’re continually testing and improving every aspect of our blades to ensure world-class performance,” said Anna Whitton, the company’s vice president of marketing. “We are thrilled that this commitment resonates with end-users, and that they can learn from us and their peers through the OneBlade micro site.”