HVAC market survey says US women prefer Trane equipment
HVAC equipment from Trane is the top choice of many American women, according to officials with a female-focused market research firm.
The firm, WomenCertified Inc., has awarded Trane its Women’s Choice Award for the second straight year.
“We’re honored and pleased to be receiving the Women’s Choice Award for the second year in a row,” said Gary Michel, president of the residential solutions division at Trane parent company Ingersoll Rand. “As a leading manufacturer of indoor comfort solutions, everyone at Trane is committed to innovation, reliability and excellence for all of our customers.”
The marketing company surveyed more than 5,000 women on what brands they were most likely to recommend to others. Trane was No. 1 in the HVAC category.
“Recognizing Trane as the top air conditioning and heating brand helps women guide other women to make smart choices,” said Delia Passi, WomenCertified founder and author of Winning the Toughest Customer: The Essential Guide to Selling to Women.