Esab Welding and Cutting Products is a title sponsor for the 2014 season of the Letzroll Offroad Racing team, the company announced.
Letzroll has cars in the unlimited, stock and modified categories of the Ultra4 and Dirt Riot racing series. The team has two Dirt Riot national championships, a 2013 championship in the same series and two Southwest series championships.
Esab officials said they were excited to be featured prominently on the team’s cars.
“LetzRoll has consistently performed as a top race team,” said Esab spokeswoman Sue Bartholomew. “As exclusive welding sponsor of LetzRoll, Esab benefits with great brand visibility, as well as the opportunity to collaborate from a technical aspect.”