Construction software maker Maxwell Systems Inc. has undergone a re-branding of the company.

The new push is designed to reinforce the 35-year-old company’s place as an “all-in-one source” for products that help contractors succeed in business. The overhaul includes a new logo and slogan: “Empowering construction.”

“At this milestone, we’re renewing our brand promise, and we’re raising a new brand standard that brings this promise even more powerfully to life,” said Jere Richardson, Maxwell’s vice president of sales and marketing. “Our new branding speaks to our core principles as a company dedicated to being all-in and going all out for our customers. With the combination of our innovative software solutions, our knowledgeable team of experts, and our well-established best practices, we are able to empower construction companies to more profitably run, grow and transform their businesses.”