Roofing expo aims for educational 'Endeavor'

The new California Polytechnic State University Recreation Center features a curved roof from Kalzip. 

Attendees of this year’s International Roofing Expo will have the opportunity to not only network with roofing manufacturers, but to hear from a man who has been to the International Space Station four times.

Astronaut and retired U.S. Navy Capt. Mark Kelly will give the Feb. 5 keynote address during the Feb. 5-7 expo at the Henry B. Gonzalez Convention Center in San Antonio.

The presentation, called “Endeavor to Succeed,” will be held at 9:45 a.m.

Kelly, who recently retired from NASA, is an experienced and award-winning aviator who flew combat missions during the Persian Gulf War. He was selected as an astronaut in 1996. He flew the first of his four missions in 2001 aboard space shuttle Endeavour, the same shuttle he commanded on its final flight in May 2011. He also led the mission team aboard the shuttle Discovery and is only one of two individuals who have visited the space station four times.

Kelly will not only discuss his achievements, but the January 2011 assassination attempt on his wife, former U.S. Rep. Gabrielle Giffords (D-Ariz.)

“Captain Mark Kelly is an American hero who exemplifies leadership, the importance of teamwork and courage under pressure — characteristics that are applicable to successful roofing professionals,” said Lindsay Roberts, group director of the International Roofing Expo. “A role model for all who have aspirations and dreams, our attendees and exhibitors will love hearing his inspirational and motivating presentation.”

Education and service

Before Kelly’s address, attendees can take part in educational sessions including safety, photovoltaics and Occupational Safety and Health Administration guidelines. For this year’s Feb. 4 conference community service day, attendees are asked to participate in a renovation project for the home of a needy San Antonio couple. The day, sponsored by Sika, Sarnafil and the organization Rebuild Together, is looking for volunteers.

The next three days of the conference will bring more educational sessions, covering technical subjects and business topics. Attendees can choose from such sessions as “Customers Buy on Perception of Value,” “Reviewing Killer Contract Clauses,” and “How to Prosper as a Roofing Contractor.”

Technical sessions will cover myriad topics such as roof coatings, air barriers and roof assemblies, metal roofing, solar systems, and cool roofs.

On the floor

Live demonstrations will also be held on the trade show floor. Attendees can get out of the classroom and watch professionals demonstrate roofing techniques. An exhibitor products clinic will also be held during the three-day trade show.

Other show highlights include the metal marketplace, devoted to manufacturers specializing in metal products and tools; the technology and business pavilion featuring companies that deal in business products; and the product showcase, which combines the newest industry products.

For more information on the International Roofing Expo, call (866) 860-1970 or visit