The Air Conditioning Contractors of America will pack a lot of information and events into just five days during its Feb. 27-March 2 conference.

The ACCA has a schedule full of educational sessions, meetings, and contractor forums when the event opens Feb. 27 at the Marriott World Center in Orlando, Fla.

As always, the ACCA’s annual conference will also include a trade show with the latest in indoor air quality products. But this year, the trade show has expanded and has been branded with a new name — IE3: The Indoor Environment and Energy Expo.

The ACCA has teamed up with the Indoor Air Quality Association and the Residential Energy Services Network. The three organizations are holding their annual meetings in conjunction with each other, and sharing trade show space to give attendees even more opportunities to network with manufacturers.

When the trade show floor is closed, ACCA members will have quite a few speakers and educational sessions to choose from.

Speakers and events

The conference’s opening session will begin at 10 a.m. Feb. 27 with speaker Mark Scharenbroich, author of the book Nice Bike: Making Meaningful Connections on the Road of Life. The book is a collection of stories that was inspired by the 100th anniversary of Harley Davidson and how the words “nice bike” was more than just a compliment to one motorcycle owner.

Scharenbroich aims to explain why business owners need to give their employees their own “nice bike” moment, by interacting with them and acknowledging what they bring to the company. The ACCA said that Scharenbroich will show attendees how to manage people and create relationships.

At 8:30 a.m. Feb. 28 attendees are invited to the Contractor Town Hall meeting. During this event, members discuss issues that are affecting their business. It is a time for contractors to speak up, compare notes and possibly even provide solutions to help fellow ACCA members.

The CEO-Contractor Forum will once again gather contractors, this time to listen to the business leaders from different HVAC manufacturing companies. The forum begins 10 a.m. March 1 and is sponsored by SNIPS’ sister publication the Air-Conditioning, Heating and Refrigeration News. Attendees will have the chance to ask chief executives questions about the HVAC industry.

Also March 1 is the “I’ve Got an Idea” session sponsored by Jackson Systems. This session at 4 p.m. allows ACCA members to share new ideas that have worked in their business. The goal is to pass on these ideas with the hope that other ACCA contractors may be able to implement similar successful ideas at their companies.

Learning labs

If contractors still want more information, they can attend a variety of educational sessions that the ACCA calls “learning labs.” And this year there are more than 40 labs providing information on everything from business operations to residential and commercial HVAC work.

Seven concurrent labs will run during scheduled times. The first set of labs begins Feb. 27 at 2:30 p.m. Those labs include sessions such as “Leadership Development: How to Create a Great Leadership Team,” “Design and Build So Customers Stick to You Like Glue,” and a radiant and hydronics session called “Selling the Wet and Dry Sides Together.”

At 10 a.m. the next day, attendees can choose from sessions such as “The Ultimate HVAC Lead Generation Machine,” “The Whole Building Approach Business Opportunity,” and “Obamacare: What You Need to Know Now.”

Later the same day at 2:30 p.m. the ACCA will offer “Technician Sales Can Boost Your Profit,” “Integrating Hydronics into a Forced Air HVAC Business,” and “The Sting: Lessons from the ‘Today Show.’ ” In this last session, contractors will learn about the report on dishonest HVAC contractors which aired on NBC-TV’s “Today Show” last summer

 Then at 4 p.m. Feb. 28, contractors can attend “Service Management Toughness —Raising the Bar High,” “Using Social Media and Online Reviews to Catapult Your Company Ahead,” and “Solve Temperature Imbalance Problems Using A Whole Building Approach.”

The learning labs will wrap up March 1. At 8 a.m. sessions will include “The How-to’s and Pitfalls of Hiring and Firing,” “Selling Upgrades and Repairs on Maintenance Calls” and “Advanced Residential HVAC Design.” The sessions at 2:30 p.m. the same day will include “How to Turn Reviews into Revenue,” “Incorporating Regional Standards into Your Operations” and “Partnering With Your Commercial Clients.”

For more information on the ACCA conference, call (703) 575-4477 or visit


ACCA brings full schedule to 2013 conference


The Air Conditioning Contractors of America is expecting dozens of exhibitors for its Indoor Environment & Energy Expo trade show. 

ACCA brings full schedule to 2013 conference


The Orlando World Center Marriott is the site of this year’s ACCA conference. Image courtesy of Orlando World Center Marriott.