Pennsylvania wholesaler APR Supply has a new logo and theme music.

HVAC wholesaler APR Supply has a new logo and musical theme for its commercials.

The right-leaning logo was designed to reflect the company’s progressive, forward customer service policies, officials said.

The sound clip was designed to be instantly recognizable to the Pennsylvania-based company’s customers.

“The revised logo and sound branding provide a consistency in our marketing efforts,” said APR’s Terry Ludwig. “They reinforce the same consistent excellence in customer service that customers have expected from us since 1922.”