Johnson Controls has made changes to its Unitary Products field sales organization in North America.

The changes include new titles and roles. The company will now have a regional sales manager, a regional account manager, regional marketing manager and regional technical service manager.

The new roles will concentrate on traditional field sales activities, such as new customer acquisition and existing customer growth and development.

“By realigning field sales into four task-specific roles, we’ll have the ability to focus our efforts in a manner that will enhance the customer experience,” said Brian Hawthorne, vice president of sales and marketing for Johnson Controls Unitary Products division.

He also noted that the realignment will combine the sales activity of finished goods equipment with the fast-growing area of aftermarket parts and supplies.

“As a result, our sales force will be better equipped to handle all of our customers’ needs,” Hawthorne said.  “Customers will receive focused attention that will help them maximize their purchasing power, relying on a partner - Johnson Controls - that can supply nearly 80 percent of their overall requirements for HVAC equipment, parts and supplies.”

Hawthorne also said that the realignment applies to all Unitary Products brands, including York, Coleman, Luxaire and Source 1 HVAC service parts.  Customers of those brands are currently served by representatives in the field sales organization.