It’s show time again in Las Vegas as the 2011 International Roofing Expo opens its doors this month.

The Feb. 16-18 event aims to provide roofing professionals with its annual dose of face-to-face interaction, product review, education and networking opportunities.

In today’s economy, there has never been a more important time to build a foundation of knowledge, organizers say, adding that attending this event at the Las Vegas Convention Center is the smartest investment you will make all year.

“The International Roofing Expo is the best, most cost-effective strategy for the roofing construction and maintenance industry to stay competitive and strong,” said Lindsay Roberts, expo director. “For three days attendees will discover new products and vendors, gain invaluable knowledge and skills, and network with peers, mentors and the industry’s most respected experts.”

On the floor

The trade show floor will feature an array of products, new services and ideas in roofing materials and technology from 380 exhibiting companies in 900 booths.

New to the show this year, the renewable energy pavilion is where attendees will find the newest renewable energy products, such as solar, eco-friendly systems, photovoltaics, vegetative systems, roof-mounted wind turbines, day lighting, geothermal systems and much more. In addition to the products, a series of 30-minute demonstrations will be presented in booth No. 463.

Combining the former new-product and green pavilions into one showcase area, the rebranded product showcase allows you to see, try and compare the latest and green products to keep your business on the cutting edge. The showcase is located on the show floor in booth No. 1362.

Adding an extra dimension to the learning process, organizers have scheduled product demonstrations to provide step-by-step instructions on solving a wide variety of roofing problems. The demos are located on the show floor in booth No. 2260, with bleacher seating provided.

Stop by the metal marketplace on the show floor to find manufacturers supplying metal products, designs, building concepts, tools and services. If metal is your specialty, you will find what you need here, exhibitors say.

Learn tricks, tips and detailed instructions through a series of exhibitor product clinics. Exhibiting companies such as OMG Roofing Products, Soprema, EagleView Technologies and Equipter will present dynamic and interactive demos of their products, equipment and materials. 

Special events

Attendees who come to Las Vegas a day early are invited to give back to the community by participating in the Community Service Day home renovation and revitalization project, sponsored by Sika Sarnafil. Volunteers are needed 9:30 a.m. to 4 p.m. Feb. 15 to perform renovations on the home of a veteran. Working under the direction of a crew chief, trade and amateur volunteers are needed from a variety of construction disciplines including roof repair, interior and exterior painting, flooring and minor carpentry.

Register to participate when you register for the show; tax-deductible monetary donations can also be made during registration. All volunteers must be 18 years of age or older and will be asked to sign a liability waiver.

Super Bowl champion quarterback Joe Theismann will present the keynote address, “Game plan for success,” at 9:45 a.m. Feb. 16. Sponsored by Dow Building Solutions, Theismann will discuss how the lessons he learned playing football helped him succeed in the business world. The ESPN broadcaster and entrepreneur will also explain his strategies for succeeding under pressure and adapting quickly to unexpected situations - as well as how goals, attitude, confidence, teamwork, motivation and relationships with others affect your ability to succeed.

The keynote speech is free, but advance registration is required.

After a full day of networking and learning, it might be time to unwind with your colleagues at the 5:30 p.m. Feb. 16 welcome party at Tao, a nightclub at the Venetian resort. All guests must be 21 years of age with valid identification. There will be complimentary shuttle service from the convention center with return service to all show hotels. This is a ticketed event and advance registration is required. 


Attendees can choose from 43 sessions, grouped into eight tracks, offering advice on how to reduce costs, increase profits or save time. With 93 percent new topics, sessions will inform attendees about rooftop solar and wind systems, technology tools, labor laws, green codes and standards, building-integrated photovoltaics, construction project requirements, federal contracting, building information modeling, metal roofs, energy production, finance and other topics.

Sessions are specifically targeted to commercial, residential or metal contractors; owners, CEOs and general managers; superintendents and foremen; architects, designers, consultants; salesmen, estimators; manufacturers, suppliers; and building owners and facility managers.

Classes are 90 minutes long and do not overlap the exhibit hall hours. Tracks cover technical, workplace safety, leadership/management, green building, legal/human resources, money matters, sales and service, and general business.

To read the session descriptions, click “Session & event search” search the full conference schedule.

For more information, call (866) 860-1970.

This article and its images were supplied by Hanley Wood Exhibitions, which owns and manages the International Roof Expo.