Trimble estimates that 2,900 attended its Nov. 8-10 Dimensions conference at the Mirage hotel-casino in Las Vegas.


LAS VEGAS - Imagine a gathering where a company brings its best customers - and would-be customers - to learn about their products, network with each other and discuss concerns.

Sound like a small product show or a daylong wholesaler open house?

Now imagine if the meeting was so large it took three days and needed meeting space in two mega resort hotels and hundreds of hotel rooms to meet demand.

That might give you an idea of Trimble Dimensions, the Nov. 8-10, 2010, event that was held at the Mirage casino-hotel in Las Vegas and the Treasure Island resort next door. An estimated 2,900 people from 67 countries came to the year’s “user conference,” as Trimble calls its event, to hear about the software and construction products company’s new offerings for those in the engineering, utilities, surveying, mapping, global positioning, and sheet metal and HVAC industries.

During his opening remarks Nov. 8, Trimble Chief Executive Officer Steve Berglund said at the last Dimensions event the company held in 2009, many attendees were wondering when the world economy would hit bottom. Today, he believes the economy is on its way back.

A similar positive attitude permeated the conference, according to Bryn Fosburgh, Trimble vice president.

‘Strong interest'

We are extremely pleased with the continued and strong interest demonstrated in Trimble Dimensions,” Fosburgh said. “It is truly a unique conference focused on how advanced technology solutions are transforming the way work is done.”

The conference included an outdoor demonstration and training area located near the Las Vegas Strip and a trade show, referred to by Trimble as its partner pavilion, where companies such as QuickPen explained how their products worked and demonstrated them for attendees.

Organizers booked more than 400 sessions for the show on topics such as the latest improvements in its affiliated companies’ software programs or how to use Trimble’s products more effectively. Some sessions just allowed users to tell Trimble representatives what they did - and didn’t - like about their products.

Trimble officials said they were grateful for the comments.

“Feedback from you guys is a must and this is all good information,” said Keith Alcorn, a product expert at Trimble’s QuickPen division, during a Nov. 9 users panel discussion on the company’s DuctDesigner 3D and PipeDesigner 3D software.

QuickPen’s Kipp Ivey demonstrates Trimble’s Design Link program, which made its official introduction at the company’s user conference.

Making its debut at the user conference was Trimble Design Link, a software program aimed at HVAC and sheet metal contractors. The software makes virtual designs created in AutoCAD MEP more usable and adds detail, company officials said. It makes exchanging information easier, helping to prevent trade “collisions” and makes fabrication and layout a smoother process, they added.

Company officials said the program acts as a “conduit” for building information modeling.

“For BIM adoption to become truly mainstream, interoperability between solutions is key to helping contractors more easily take the next steps,” said Pat Bohle, general manager of Trimble’s building construction division. “Trimble Design Link helps facilitate the BIM process by connecting solutions that aid in driving the detail rich, design data from the office directly to field level positioning systems for increased efficiency and cost savings.”

The next Trimble Dimensions is scheduled for 2012.

For reprints of this article, contact Jill DeVries at (248) 244-1726 or e-mail devriesj@bnpmedia.com