At least $30,000 is expected to be given the Susan. G. Komen foundation, which supports breast cancer research. 

Starting Aug. 2, Koch Filtration Corp.’s high-performance Multi-Pleat filter brand will be available in pink as part of to raise money for breast cancer research.

As part of the “Pink filtration products crafted with pride” campaign, the company will donate at least $30,000 from the sale of the filters to the Susan G. Komen foundation, one of the world’s leading breast cancer research groups.

“Cancer knows no stranger. Every 68 seconds, somewhere in the world, someone dies from breast cancer,” said David Koch, president of Louisville, Ky.-based Koch Filter Corp. “It is the most prevalent cancer among women today. Early detection of breast cancer is critical for women of all ages and we couldn’t think of a better way to bring attention to such an important cause by providing consumers, a high-efficiency air filter that improves the quality of air they breathe.”

The promotion runs through Oct. 31.