Allied Air Enterprises of West Columbia, S.C., has announced TechChoice, a new parts and supplies program for its distributors.
more homeowners are opting to repair existing equipment rather than replace, we
realized a strong parts program was needed to complement an already impressive
equipment lineup,” said Andrea Dopp, director of marketing.
newly created TechChoice program will promote Allied Air distributors as the
primary supplier for Allied-supplied proprietary, original equipment and
“Introducing a program separate from our
equipment platforms allows us to build a parts program that is beneficial to
all Allied Air partners,” said Jim Kornemann, manager of parts and supplies
Allied Air will work with distributors to reach
both new and existing equipment customers by promoting the availability of
parts and supplies. The program will offer distributor programs, as well as
marketing, merchandising and promotions for dealers and contracting customers.
are focused on maximizing marketing efforts and generating a program our
distributor partners can use,” Kornemann added.
rollout is scheduled for early this year.
Allied Air introduces parts program
January 1, 2010