Allied Air Enterprises of West Columbia, S.C., has announced TechChoice, a new parts and supplies program for its distributors.

“As more homeowners are opting to repair existing equipment rather than replace, we realized a strong parts program was needed to complement an already impressive equipment lineup,” said Andrea Dopp, director of marketing.

The newly created TechChoice program will promote Allied Air distributors as the primary supplier for Allied-supplied proprietary, original equipment and wholesale products.

“Introducing a program separate from our equipment platforms allows us to build a parts program that is beneficial to all Allied Air partners,” said Jim Kornemann, manager of parts and supplies marketing.

Allied Air will work with distributors to reach both new and existing equipment customers by promoting the availability of parts and supplies. The program will offer distributor programs, as well as marketing, merchandising and promotions for dealers and contracting customers.

“We are focused on maximizing marketing efforts and generating a program our distributor partners can use,” Kornemann added.

The complete rollout is scheduled for early this year.