The NAHB is slowing rolling out its new logo, which is part of a rebranding strategy approved by the board of directors in January.

The National Association of Home Builders will soon have a new look - at least as far as its logo.

The NAHB is slowing rolling out its new logo, which is part of a rebranding strategy approved by the board of directors in January. The red, white and blue N,A,H and B, with a roof over it, is replacing its former eagle-centered logo.

"The implementation of our new branding strategy and logo marks the culmination of more than two years of work with our consultant FutureBrand," said builder and NAHB Chairman Joe Robson. "While our faithful eagle logo that we have used for the past four decades will remain an important part of NAHB's culture and history, we are excited to usher in this new and brighter look that will represent our association and all of our members going forward."