The Thermadyne Specialty Markets Group will handle HVAC and plumbing products.
Welding products maker
Thermadyne Industries has established a new division.
Specialty Markets Group will handle the company’s work with catalog and
mass-market sales, automotive aftermarket products, farming equipment, tool
distributors and hardware.
It will also handle HVAC and plumbing products, specifically the TurboTorch
line of air- and oxy-fuel products. TurboTorch will continue to focus on new products,
customer support and services, officials said.
Paul Minter, TurboTorch vice president and general manager, will also run
the Thermadyne Specialty Markets Group.
“We recognize that these markets need a different level of support than our
flagship industrial clients,” Minter said. “This group relies on dedicated
sales representatives who work closely with our knowledgeable in-house
professionals. We are confident that our new structure and quality partnerships
with top-notch rep firms will give us a tremendous opportunity for growth.
“This is an exciting opportunity for the Thermadyne Specialty Market Group
to utilize our expertise in engineering, brand design/development and global
sourcing to offer the best value for growing consumer markets,” he added.
Thermadyne announces marketing changes
January 14, 2009