Lochinvar Corp. has kicked off its annual VIP Contractor Program with new incentives, including more technical training opportunities and new rewards.
With each purchase of a Knight, Efficiency Plus or Solution Heating Boiler, the
contractor receives a registration card that can be mailed to Lochinvar for a
free gift. The tiered reward system allows the contractor to earn a variety of
rewards based on the number of registration cards they submit. Following is an
overview of the tiered rewards:
One boiler registration earns a Knight hat and leatherwork gloves, while three
boiler registrations earn a Knight pullover fleece. For five boiler
registrations, a contractor will receive a Knight jacket.
Free equipment can be earned with boiler registration, as well. For 10 boiler
registrations, a contractor will receive a Fluke Corp. meter. Fifteen boiler
registrations will earn a combustion analyzer with printer.
This year, the program features an increased focus on technical support and
training. Throughout the course of the heating season, six educational Webinars
will be available to VIP contractors at no cost. The interactive Webinars will
offer training tips and information from Lochinvar’s support team, as well as
visual tools, to help participants perfect their installations on Lochinvar
The next set of Webinars will happen Feb. 10, Feb. 24 and March 10.
In addition, contractors are invited to apply for Lochinvar Technical Service’s
Preferred Contractors program. After reviewing each participant’s credentials,
Lochinvar’s tech team selects the top contractors to be featured on the company’s
corporate Web site.
Through April, contractors also have the opportunity to compete on a monthly
basis to showcase their recent installations on the Knight Web site by
submitting them on the VIP Connection atwww.lochinvar.com/vip.
After a panel of Lochinvar judges reviews the projects, one contractor each
month is awarded a $250 gift card to Cabala’s or Bass Pro Shop, or a gas card
of the same value. The contractor with the most impressive project of the
heating season will win the grand prize, a floor-standing Knight KBN080 or wall
mount Knight WBN080 boiler
Also this year, 24 top-selling contractors will receive a free trip to
Nashville, Tenn., for a VIP Extreme Event. An enhanced version of the Nashville
Experience awarded in the past, this prize package includes a two-day trip to
Nashville for both education and entertainment. On the first day, winners will
take part in an advanced training session at Lochinvar’s facility, tour the
manufacturing plant and attend a roundtable meeting with the engineering,
technical service, sales and marketing teams.
The second day will include a trip to the Nashville Super Speedway, starting
with the opportunity to ride shotgun along with a professionally trained driver
from the Andretti Gordon Racing School.
As in past years, all VIP contractors are invited to submit an enhanced profile
with company information and job features for a free listing onwww.knightheatingboiler.com
Lochinvar officials say this allows prospective customers to easily locate a
VIP contractor in their area and helps contractors grow their business.
To keep VIP contractors in the loop throughout the year, members are the first
to know about new products, new program incentives, featured jobs, service
updates, training opportunities and more through the new monthly Knightly
Newsletter and other correspondence from Lochinvar.
Lochinvar enhances VIP program
February 1, 2009