The three-day forum is designed for everybody, from new employees to longtime sales professionals, association officials said.

At a time when many customers are cutting back, what can HVAC contractors do to increase business?

That’s the question the Unified Group will try to answer at its April 19-22 sales forum in Indianapolis.

The three-day forum is designed for everybody, from new employees to longtime sales professionals, association officials said.

“A lot of our members are feeling the effects of this economic climate,” said Julie Bishop, the Unified Group’s executive director. “This forum is a great opportunity for them to network with the best minds in the industry to find out what they are doing to bring new sales to their organizations.”

Session topics will include green building, promoting value, prospecting and “cold” calling customers.

The event is open to Unified Group members and qualified nonmember companies. For details, call Allison Rodgers at (708) 774-0858 or visit this Web site.