Rotobrush International LLC has unveiled a new customer program that will offer special discounts and training.

The new preferred customer program will offer customers special discounts, additional training and marketing support tools. The company’s Preferred Mart program, open to all preferred customers, is an online shopping area for customized business, marketing, apparel and promotional items.

“We designed the preferred customer program to support our customers in a variety of ways, giving them special access to different business and marketing tools and discounts,” said Heather Fallgren, vice president of Rotobrush’s customer care division. “We want to provide our customers with every possible advantage to help them manage their businesses, as well as to let them know how much we appreciate them and how committed we are to their success.”

Steven Bock, CEO and president of Rotobrush, said the programs are another way the company supports its clients.

“When you become a Rotobrush customer, you get much more than an equipment package,” Bock said. “That is why everyone at Rotobrush has been so committed to launching our preferred customer program and then adding the Preferred Mart, where shopping for business and marketing tools is available 24-7. We know we will not be successful if our customers are not successful.”

The program has two levels: preferred perks and preferred premier. With perks, all customers benefit from Rotobrush’s buying power, with access to group rate medical and liability insurance, credit card processing and check guarantee services. In addition, all customers are granted password access to Rotobrush’s exclusive customer Web site, which includes business tips and strategies from Rotobrush and other contractors, technical support videos, marketing and product information, business templates and the new Preferred Mart area.

Customers can upgrade to the premier level of the customer program. This level receives all perks plus exclusive benefits including discounts on parts and supplies, an extended machine warranty, additional training, periodic shipments of marketing materials, and full Web site hosting with e-mail addresses.

Rotobrush offers premier customers an option to have their Web sites professionally designed.

To learn more about the program, call (800) 535-3878, or visit www.rotobrush.com.