For the 2007-2008 heating season, Lochinvar Corp. launched new incentives and resources for its VIP Contractor program.

Now in its third year, the VIP Contractor program rewards enrolled contractors for purchases of the Knight Heating boiler.

When joining the enhanced program, contractors will receive a Lochinvar hat just for registering a recently installed Knight residential heating boiler. Current members also receive a Lochinvar “Mossy Oak” camouflage hat once they update their contact and company information.

In addition, to help connect VIP contractors with potential customers, Lochinvar invites members to submit an enhanced profile with company information for a free listing This allows prospective customers to locate contractors in their area and helps contractors grow their businesses. Lochinvar also distributes advertising, direct mail and other support materials to help members increase their sales of the Knight Heating boiler.

Through April, contractors have the opportunity to compete monthly to showcase their recent installations on the Knight Web site by submitting them on the VIP Connection After the projects are reviewed by a panel of Lochinvar judges, one contractor each month is awarded a $250 gift card to Cabela’s or Bass Pro Shops. One winning contractor will be able to choose grand prizes including a floor-standing Knight KBN080 or wall-mounted Knight WBN080 boiler, and a Dell laptop computer with Knight Boiler PC software.

As in previous years, contractors are entered to win Lochinvar’s Nashville Experience with each registered purchase of a Knight Heating boiler. This year, six winners and their guests will enjoy a free trip to Nashville, Tenn., for a NASCAR Busch Series or an Indy Car race.