Atlanta-based Hitachi Power Tool has been named the official power tool of the IndyCar Series.
As part of its partnership with the IndyCar Series, Hitachi Power Tools will sponsor the technical inspection crew, a team of 15 individuals responsible for checking all Indy cars on race weekends.
The inspection crew, as well as the inspection areas, will be branded with the Hitachi Power Tools logos. Also, Hitachi will sponsor the Chief Mechanic Award, a $25,000 end-of-the-year award presented to the championship team’s head mechanic.
“We welcome Hitachi Power Tools to the IndyCar Series and look forward to working with them to market and promote the partnership,” said Terry Angstadt, president of the Indy Racing League’s commercial division. “The high-tech engineering of Hitachi’s power tool line results in outstanding performance and makes it a natural partner for the speed and technology offered by the IndyCar Series.”
Hitachi will market and promote its Indy relationship with special events.
“Working with the IndyCar Series in 2007 as the official power tool sponsor offers Hitachi an outstanding opportunity to promote some of the most technologically advanced, widest array of professional power tools available to fans,” said Tim Young, Hitachi director of marketing. “The partnership is great because technology is the lifeblood of Hitachi Power Tools and the Indy Racing Series.”
Hitachi Power Tools is Indy racing sponsor
August 1, 2007