ASHRAE strategy geared to global membership
ASHRAE has approximately 50,000 members in more than 130 countries, and in recent years has seen an increase in its non-North American membership. In response, the board of directors adopted “Strategies for a global environment,” incorporated into its strategic plan last year.
Through the 14 goals in the plan, ASHRAE hopes to expand the amount and the quality of information and services available to its members.
“ASHRAE’s adoption of its strategic plan was a significant commitment to becoming a truly global society,” said Tom Watson, who headed the committee that developed the strategies. “Successful implementation of the plan requires that ASHRAE become a global leader in sustainable design in HVACR. ASHRAE members no matter where they reside or work need access to technologies and products that draw upon the best knowledge of individuals throughout the world. ASHRAE understands and appreciates the impact that globalization has on trade, business, technology and communication. ASHRAE’s approach to this phenomenon respects national and international membership organizations, partnering to create resources that are more than the sum of their parts and delivering them beyond where they were previously available.”
The strategy includes developing expertise in HVACR technologies that embrace whole-building sustainable design. The society also said that it is aiming to be the most valuable global resource for publications and educational products related to sustainable HVACR technology.
ASHRAE also plans to translate its literature and publish it in various languages, as well as price the publications so that they are accessible to global members.
The cost of annual membership dues will also be balanced with the cost of providing membership benefits and services in different geographic regions.
Other goals of the global strategy include actively supporting and participating in international standard development activities, protecting its intellectual property rights, and providing enhanced staff support outside of the United States.
For more information on the new strategies, visit www.ashrae.org/globalstrategy .