Johnson Controls has begun a national TV and print advertising campaign for its York brand.
Johnson Controls is starting a national advertising
campaign for its York brand, with ads to appear in consumer magazines and on
Full-page, color ads have already appeared in
Good Housekeeping, Family Handyman and This Old House magazine and TV
commercials are to start July 6 on the ABC, NBC and CBS evening news programs.
The commercials will run through Aug. 16.
“The new campaign introduces what we’re calling the
‘Critters’ campaign, with ads featuring a cast of funny animal characters that
deliver the key home comfort and green benefits of York’s premium Affinity
products,” said York brand manager Jeff Hurt.
The ads are designed to increase
traffic at York’s Web site,
which includes additional information on the Affinity line.
For dealers, Johnson Control’s new York Marketing Action Center (MAC)
includes marketing templates and other campaign-related materials.
“Dealers who visit the MAC will find a collection of
support collateral, including ads, brochures, direct mail, door hangers, images
and press release templates, that can be customized with dealer information and
placed in local markets,” Hurt said. “Each of the materials is designed to
encourage dealer independence while leveraging the power of the York brand.”
York starts multimedia campaign
June 24, 2009