York starts multimedia campaign
Johnson Controls is starting a national advertising campaign for its York brand, with ads to appear in consumer magazines and on television.
Full-page, color ads have already appeared in Good Housekeeping, Family Handyman and This Old House magazine and TV commercials are to start July 6 on the ABC, NBC and CBS evening news programs. The commercials will run through Aug. 16.
“The new campaign introduces what we’re calling the ‘Critters’ campaign, with ads featuring a cast of funny animal characters that deliver the key home comfort and green benefits of York’s premium Affinity products,” said York brand manager Jeff Hurt.
The ads are designed to increase traffic atYork’s Web site, which includes additional information on the Affinity line.
For dealers, Johnson Control’s new York Marketing Action Center (MAC) includes marketing templates and other campaign-related materials.
“Dealers who visit the MAC will find a collection of support collateral, including ads, brochures, direct mail, door hangers, images and press release templates, that can be customized with dealer information and placed in local markets,” Hurt said. “Each of the materials is designed to encourage dealer independence while leveraging the power of the York brand.”