Lenox Industrial Tools sponsored a NASCAR Nextel Cup Series race July 16 at the New Hampshire International Speedway in Loudon, N.H.
According to Bill Burke, Lenox president, the Lenox Industrial Tools 300 was a great opportunity for the company.
"This high-profile event provides Lenox with a great opportunity to reach out to a very loyal audience in our own backyard," he said.
Lenox was also represented at the race by Jamie McMurray, the driver of the No. 26 Lenox Ford.
A qualifying race for the Lenox Industrial Tools 300 was held July 14.