With the goal of giving its customers 24/7 access to current as well as historical account records, the Gustave A. Larson Company premiered its B2B internet site in September. After enrolling in the program and receiving a password, a Larson customer can access their account through www.galarson.com. The customer can then place orders, check inventory at multiple Larson branches in their local area, and view invoice and purchase order details, including descriptions and pricing.

Larson began as a small storefront in Madison, Wis., with just 2 employees. Sixty-five years later, it has 24 locations in nine Midwestern states with almost 250 employees. Larson maintains a $25 million inventory and an in-house truck fleet that replenishes the branches nightly. A state-of-the-art computer system links all 24 locations with the Corporate Offices and the Distribution Center in Pewaukee, Wis.