Why suffer? Why stage an event that most will likely remember only for its discomfort? "Remember the August wedding where the bride's sweat soaked through her great-grandmother's wedding gown?" Or perhaps, "Remember the November trade show where the vendors sold all the promotional sweatshirts the first morning because the tent was so frigid?" Or "Remember the company party where the heater fan blew off the president's toupee?"
Our economy is strong, science is advancing, and continued progress is expected in many areas of life - including tented events. It may no longer be true that, "if you erect it, they will come." They may ask first, "Is it going to be air-conditioned?"