TORONTO- The internationally known ISH show comes to this North American city next October 31-November 2. Its sponsors include the Plumbing-Heating-Cooling Contractors Association, the American Supply Association and the Canadian Institute of Plumbing and Heating, along with Messe Frankfurt.

Messe Frankfurt also has announced a joint marketing agreement for the show with Business News Publishing Co., parent company of Snips magazine.

Under terms of the agreement, Messe Frankfurt will use eight BNP trade magazines, including Snips, to market the show to attendees and exhibitors. Services provided by BNP include advertising space, Web site banners and links, direct mail, editorial coverage, and publishing of the ISH Show Directory, Show Dailies, and an Attendee Seminar Program.

Other BNP publications involved are: Plumbing & Mechanical, PM Engineer, Supply House Times, Appliance Manufacturer, Air Conditioning, Heating & Refrigeration News, Engineered Systems, and Energy User News. Combined, the circulations of the eight publications comprise nearly 300,000 audited subscribers, with total readership of 900,000.

ISH (International Sanitation & Heating) North American will encompass kitchen and bath, plumbing, heating, air conditioning, appliances, energy management and related technologies. ISH North America has integrated the former NEX trade show formerly organized by the above industry associations. ISH North American is patterned after Messe Frankfurt's successful trade shows held throughout the world. Currently, Messe Frankfurt holds ISH shows in Germany and China. Messe Frankfurt also owns and manages shows in lighting and other fields.

The first ISH North America will be held in Toronto's National Trade Centre.

The exhibit floor for ISH NA will cover 360,000 square feet in Halls A, B, C and D at the Centre. An additional 11,000 square feet also are available as needed. Exhibit space sales are strong and increasing daily, according to ISH NA management.

ISH North America (NA) is accepting exhibit reservations and providing an online avenue for reserving hotel space.

Hotel reservations can be booked online at ISH NA endorsed hotels. To review pricing and location options, log onto www.ish-na.com or www.messe frankfurt.com.

To reserve booth space or ask exhibit-related questions for ISH NA, contact Dirk Ebener, Executive Director, Messe Frankfurt, Inc., 1600 Parkwood Circle, Suite 515, Atlanta, GA 30339; phone 770-984-8016 (ext. 17); fax 770-984-8023; email dirk.ebener@usa.messefrankfurt.com.

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