Why do you think we come up with all these fancy names? I had always thought it was a title developed to offset more money in the pocket. But I had an eye-opening experience at one of my recent classes and while it has happened before, I am still shocked. I asked a member of one of my selling classes to describe a salesperson. The answer given is always similar: "A person who is good with words, able to lie without being detected, tells the prospect what they want to hear and will say anything to get the sale." When I begin to talk about trust and honesty in selling and how essential it is for success, I always get people who question my sincerity.
The public's opinion of salespeople is not high because of the image salespeople have been given on TV and the movies. "Death of Salesman" was a play that showed the downside of selling and it has left its mark on our industry. Selling is an honorable profession that needs to be seen for the value it provides in all industries. Top salespeople are creative individuals who play an influential role in our economy. They develop markets, aid buyers in making decisions and are constantly trying to increase their sales through bold, imaginative thinking.