Tips on keeping customers and getting some new ones.
Last month, I wrote about marketing and selling, and the importance of buying properly as a way to increase profits.
Now that you are buying right and your purchases are based on projected sales for the coming year, you had better develop some leads for your salespeople. Before you develop advertising promotions, you have to decide the type of customer you want, the area where this customer is located and the products you want to solicit. You have to develop a marketing plan for the products or services you sell. Too often, promotions are entered into without much thought as to results.