In many parts of the country, fuel bills have doubled or tripled on top of a perceived shaky economy. These are two very strong reasons why you need to change your marketing message.
It’s time to become more proactive rather than reactive with respect to selling. If the telephone is not ringing much, then it’s time to begin making telephone calls rather than waiting to receive them. It’s time to review those tickler files of work that the technicians recommended but wasn’t done on the last service call. It’s time to refocus your selling efforts.