I agree. Contractors brag about their sales. Almost no one brags about his or her profits. If you look at the industry averages from Robert Morris and Associates' annual studies, the HVAC industry's average net profit is less than 5 percent. That means the average profit is less than a nickel on each dollar. That's not much. It's no surprise many contractors are losing money each year.
There are also some very profitable contractors with profits over 20 percent per year. Some people look at those profitable contractors and say that they are stealing from customers. Perhaps they are jealous. Is it stealing to earn two dimes for every dollar? I don't think so, as long as you are providing value for customers.