Corken dealers view new products, marketing plans at open house
SPARTA, Ky. - Corken Steel Products Company hosted more than 70 Tempstar heating and cooling products dealers at the Kentucky Speedway about 30 miles outside Cincinnati for a sneak preview of a new line of Tempstar 90+ furnaces and a look at marketing programs for the coming year.
Under Dick Bucher's direction, Corken Steel's staff transformed the speedway's pressroom into a Tempstar meeting room and converted the infield garages into a heating and cooling products trade show.
Serving as master of ceremonies, Bucher welcomed the group to a full day of seminars and working sessions plus a tour of the speedway facilities, a trade show, luncheon and banquet.
Cincinnati Reds baseball Hall-of-Famer Johnny Bench arrived during the trade show and mingled with the dealers and suppliers, signing autographs, particularly on the Corken Steel/Tempstar Racing caps which were distributed during the day. Before dinner, Bench even took a few laps in the Tempstar Racing Simulator along with his son, Bobby.
Mike Eberlein, Tempstar furnace product manager, gave Corken dealers a sneak preview of a new line of 90+ AFUE furnaces which will be unveiled this summer. The new furnaces feature an innovative compact design. They are just 40 inches tall but still offer technicians plenty of room to work during installation and service.
Representatives of CitiFinancial unveiled a new Tempstar consumer-financing program that is designed to make it easier for homeowners to purchase new furnaces, air conditioners and related products and services. The program features quick on-the-spot credit approval, special low interest rates for Tempstar Energy Star products and flexible promotions built around offers of no-payment/no-interest for up to 12 months.
Founded in 1955, Corken Steel Products Company is a major supplier of Tempstar heating and cooling products in northern Kentucky and southern Ohio. The company's Kentucky locations include Covington, Florence, Louisville and Elizabethtown. In Ohio, Corken has branches in Cincinnati, Milford and Dayton.