Figuring out who needs a Yellow Pages advertisement
Fewer than 75 percent of contractors spend more than half their entire marketing budgets in the Yellow Pages. To make matters worse, this spending results in just 13.4 percent of HVAC sales. Spending over half and getting back one-seventh in sales doesn't make sense.
Fixing this problem frees up cash for more rewarding marketing campaigns and forces creativity and results. But first, you must ask, "What is the problem with your current Yellow Pages ad?"