While manufacturing, commercial and agricultural applications still account for 80% of the roofing market, "Increasingly we are noticing these days that a significant number of residential architects are specifying the clean, sleek look of standing seam metal roofing. This is especially true in upscale new homes, where metal offers an eye-catching new alternative to traditional materials."
The company recently introduced its "Armor" line of tile and shake panels. This is stone-coated, using real rock colored with a ceramic-pigment 3M-dye that is said to be permanent and non-fading. "This coating," according to the company, "is adhered with baked resin, producing a product that most closely resembles conventional roof shingles in texture."