"We want to provide detailed information that will benefit professionals in the building and roofing specialties," said Bo Hudson, vice-president of sales and marketing for Tasman. "We also want to be certain that homeowners considering our products have all the information they require to make an informed decision."
According to the Metal Roofing Alliance, the demand for metal roofing is expected to reach 400,000 homes annually by 2003. Tasman's web site provides technical specifications, product information, industry news and more directed at all segments of the roofing market. "Our web site offers a wealth of information for anyone considering our products," said Tasman marketing director Natalie Tanner. "We want to address the specific interests of each group within the buying process."