High overhead costs could be keeping you from realistic profits.
Recently, my staff and I were trying to determine why one of our clients was not achieving realistic profits. When I asked the owner to calculate his company's overhead cost per hour, it was very high - and that was the problem.
You need to know your company's overhead cost per hour. If your overhead cost is $50 per hour and your competitor's is $25, for every eight-hour job, your overhead cost is $400 and your competitor's cost is $200.