FREELAND, Mich. -- It seems that wherever you look in Answer Heating and Cooling's new hvac shop you see logos, ads and marketing gimmicks at work.
Located on a busy highway between two of mid-Michigan's largest cities (Saginaw and Midland), the building itself is difficult to miss. The sign out front is plainly visible to the 80,000 or so vehicles per week that pass by. The vans and trucks out front have the Answer signage, of course. Owner Rick Dvorak has on an Answer shirt, an Answer jacket, and Trane Company logos are also sprinkled throughout the building.