Come on - send in those service-vehicle pictures
In case you missed it, I'll go over what we're looking for again: We want to hear about your service fleet. It doesn't matter if it's just one old truck or a series of shiny vehicles. What makes it special to you? What have you done to make your trucks work better for your business?
Take a few high-quality pictures of your trucks, either at the shop or on the job. We'd like images that are at least 4 inches by 4 inches in size, since that gives us some flexibility in laying them out. If you have a digital camera, we need large, high-resolution pictures - at least 300 dots per inch, usually called "dpi."
Please check your camera's settings. Although newer digital cameras are eliminating this problem, we still receive too many pictures that look great on a computer screen but cannot be reproduced in print. In general, the large images needed should take up a significant amount of your camera's memory.
When taking the photos, get up close. Focus on the truck. Don't take a picture from far away so that your shop in the background is bigger than your vehicle.
Pictures that meet these criteria have a better chance of getting in the magazine. Send the images to me at BNP Media, SNIPS magazine, 2401 W. Big Beaver Road, Suite 700, Troy, MI 48084. If they're digital photos, you can also e-mail them to firstname.lastname@example.org.
Be sure to include the name of your company, how long it's been in business and what's so great or unusual about your truck. And be sure to give me your phone number. But send them in!
New staffIf you look at the masthead - the page 5 listings of the publisher, editors and other SNIPS staff - of this month's issue, you'll see a new name. I'm happy to announce that James J. Siegel has joined our staff as associate editor.
Those of you who also subscribe to our sister publication, The Air Conditioning, Heating and Refrigeration News, may recognize him: Siegel has been a staff member at The News for four years, serving as its training and education editor. He will be writing and assembling our monthly news departments, as well as occasionally contributing features. If anyone would like to say hello, he can be reached at (248) 244-1731.
LettersThere are too many trade shows
Thank you for asking our opinion on the "quality" of shows, exhibits and conferences (Editor's Page, March).
Eight to 10 years ago, I attended and exhibited at about 15 to 20 shows a year in the fire, utility and HVAC industries. I now go to six or seven.
While certain shows will consistently "draw" better than others, regardless of the city or section of the nation they are held, the largest percentage of attendees always come from the host city's immediate area.
In my opinion, the AHR Expo draws a larger number of attendees in Chicago than it does in Anaheim, Calif., for two reasons:
c Chicago is in the heart of a large region where heating and air conditioning are both important, not just air conditioning.
c As an exhibitor, I feel it is always important that the attendees are there to attend the conference or (see) exhibits, not to take their families to Disneyland or Disney World.
There are some shows that are very poorly managed and spend the bulk of their time, efforts and money (trying) to attract exhibitors, not attendees.
Next year's AHR Expo is to be held in Florida, and I fully expect a smaller attendance once again. Also keep in mind that there are now far too many so-called "national" shows, which are, in fact, regional shows.
Actually, there are far too many shows - period.
George E. Kerr, president
CO Experts Division
G.E. Kerr Cos. Inc.