Hudson, Ink, which publishes "The Sales & Marketing Insider" lends this advice: "Summer energy prices are going to be as shocking as winter" and "Energy savings logic is stronger than ever. If you don't point this out every opportunity you get, you're terribly under-serving your customers."
Telling your customers they'll save money by replacing that old, energy-snuffling dinosaur of a central air conditioner is not only wise, it's good business. But, use caution. "If you're using an 'Energy Savings Guarantee' wherein you offer a dollar or % saved over the previous year, change it right now to an 'Energy Use Guarantee' or you're going to be writing lots of refund checks after summer rates go up."