Unlike our counterparts in the mainstream media, many trade magazines don't get a lot of letters or phone calls from readers.
That's not always a bad thing. A quiet phone means more time to get other work done. Back when I was a newspaper reporter, I remember spending half of my morning taking calls from readers regarding a controversial story I had written in the previous day's paper. As much as I enjoyed hearing from readers, the phone calls ate a major part of my workday.