Program allows contractors to place their business info on thermostats.

ST. LOUIS - White-Rodgers has added new thermostats to its private-label program, which allows dealers to display their name and contact information directly on thermostats. The 90 Series, 80 Series and 70 Series thermostats now join 24 other White-Rodgers digital thermostats available for private branding.

"Opening up the private-label program to additional thermostat models gives contractors a wider selection of thermostats to offer homeowners," said Dave Berry, manager of the program for White-Rodgers. "When contractors are able to offer more choices, it makes their customers happy and it increases the contractor's profit potential."

Contractors interested in participating in the program can visit