Society ready to investigate the needs of members.

ATLANTA - The American Society of Heating, Refrigerating and Air-Conditioning Engineers will launch a market-research program, which the association said it believes will help better serve members of the HVACR industry.

"It's vital that we have a better understanding of our members and others so we can better serve them with valuable products and services," said Kent W. Peterson, an ASHRAE volunteer leading the program.

The program involves collecting data from current, former and nonmembers around the world. As part of the assessment, ASHRAE will conduct an e-mail survey of all current members as well as conduct focus groups and telephone interviews. Some 50,000 people are expected to be asked about how they use existing ASHRAE products and services, how the services could be improved, and what products and services should be developed to better assist the industry.

The effort focuses on consulting and design engineers, contractors, manufacturers and their sales representatives, and facility managers and building owners.

The results of the research program will be delivered prior to ASHRAE's 2005 winter meeting, Feb. 5-9 in Orlando, Fla.