TIPP CITY, Ohio -- A.O. Smith Electrical Products Co. has expanded and enhanced its Web site.

A.O. Smith Electrical Products Co., Tipp City, Ohio, has expanded and enhanced its Web site with more interactive features, including an online catalog, cross-reference tool, and service shop locator.

"We wanted the Web site to support our Customer Relationship Management initiative," said Paul Doyle, vice president-marketing.

The electronic catalog, which is targeted to consumers, dealers, and distributors, allows the viewer to select a motor using any of six search fields, such as horsepower, volts, or enclosure. The cross-reference tool is designed to help a customer select an appropriate A.O. Smith replacement motor for an application. The user can submit the manufacturer's name and part number to obtain the right A.O. Smith motor for the job.

More enhancements for the Web site are planned, including the addition of wiring diagrams, technical data sheets, and motor diagram outlines, as well as a password-protected site that will allow customers to obtain up-to-date inventory, order status, and shipping information.

The Web site can be accessed at www.aosmithmotors.com or www.aosepc.com.

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