Program allows distributors, contractors to earn money and incentives.

VALLEY FORGE, Pa. - Three sports-themed programs are part of CertainTeed's sales incentives for 2005. The program rewards HVAC and industrial insulation distributor-sales representatives and their contractor customers for their purchases.

"With the pent-up demand for our new product, ToughGard2 textile duct liner, we expect this promotion to be a rousing success," said Renee K. Chelser, general manager of HVAC and industrial insulation for CertainTeed's insulation group.

The program started with "March Mayhem," which runs through May 31. Each participant's specially issued Visa debit card will be loaded with a specific cash value, given at the end of the promotion after the claim form has been received. Contractors will earn $3 for every roll of ToughGard2 textile duct liner purchased. Distributor-sales representatives will earn $2 for every roll sold.

The second promotion is called "Drive Your Sales," running June 1 to Aug. 31. With an auto-racing theme, this promotion rewards both HVAC and industrial-sales representatives and contractor customers with $1.50 for every roll of ToughGard2 purchased.

The final promotion is called "Gridiron Gusto," which runs Sept. 1 to Nov. 30. During this period, distributor salespeople and contractors alike will earn $2 for every roll of ToughGard2 purchased.

To register for the promotions, HVAC distributor salespeople should see their local CertainTeed sales representative. For further information on all programs, visit