Burton will appear on behalf of the company at 12 NASCAR races at CertainTeed-sponsored hospitality venues as well as the company's Little Rock, Ark., commercial roofing plant.

"Many of our contractors and distributors are big racing fans. Being involved with NASCAR is a great way to bring our customers together and show them our appreciation," said Mike Loughery, communications manager for the CertainTeed Exterior Products Group. "Burton is a perfect fit because of his understanding of our business. It makes NASCAR that much more fun when we can cheer for someone we know well."