VALLEY FORGE, Pa. - CertainTeed Corp. has expanded its marketing partnership in 2004 with NASCAR Nextel Cup driver and 2002 Daytona 500 winner Ward Burton.

Burton will appear on behalf of the company at 12 NASCAR races at CertainTeed-sponsored hospitality venues as well as the company's Little Rock, Ark., commercial roofing plant.

"Many of our contractors and distributors are big racing fans. Being involved with NASCAR is a great way to bring our customers together and show them our appreciation," said Mike Loughery, communications manager for the CertainTeed Exterior Products Group. "Burton is a perfect fit because of his understanding of our business. It makes NASCAR that much more fun when we can cheer for someone we know well."