ATLANTA - ISH-North America show organizers have announced that two additional trade organizations have endorsed the event.

ISH-North America - International Trade Show for Kitchen and Bath, Plumbing, PVF, Heating and Air Conditioning - will be held Oct. 1-3 at the new Mandalay Bay Resort and Casino Convention Center in Las Vegas. More than 500 companies are expected to present their latest products and services to an audience approaching 15,000 trade buyers and visitors.

Joining 14 other professional associations in endorsing ISH-North America are the International Association of Plumbing and Mechanical Officials (IAPMO), and the Refrigeration Service Engineers Society.

"ISH-North America could not be more thrilled with the additional support and active participation of these two well known industry-leading organizations. All of the show partners welcome them as part of the growing list of endorsers who recognize this show's value as an industry leading and integrating event," said Roland Bleinroth, president of Messe Frankfurt Inc.

IAPMO is a California-based nonprofit corporation. Since 1926, IAPMO has protected public health and safety through its development and maintenance of the Uniform Plumbing Code (UPC) and Uniform Mechanical Code (UMC).

IAPMO has more than 3,000 members representing every facet of the plumbing and mechanical industry, including inspectors from jurisdictions throughout the U.S., manufacturers, labor representatives, and journeymen and apprentices.

RSES endorsement

Fellow endorsing organization the RSES, was founded in 1933 as a nonprofit educational group. The RSES' mission is to advance the hvacr industry by furthering the education and skills of the practicing service professional.

With 20,000 members, and more than 400 chapters, RSES has certified 150,000 technicians in the proper handling of refrigerants.

Additional sponsors of ISH-North America include: the Mechanical Contractors Association of America, the Association of Industry Manufacturers Representatives, Association of the European Heating Industry, Quality Service Contractors and the Radiant Panel Association.

Six-track seminars

ISH-North America also announced a new multi-level structure for its seminar program. Show attendees will experience educational sessions in six key industry areas.

The six seminar tracks include: hydronics; hvac; kitchen and bath; plumbing, pipes, valves and fittings; environmental systems; and business management/marketing.

Speakers include John Siegenthaler, Matt Freije, Rick Fedrizzi, Frank Besednjak and Maurice Maio.

Siegenthaler, a principal of the consulting engineering firm Appropriate Designs, has been involved in the design of hydronic heating systems for 25 years. His topic is "Cures for Short-Cycling in Hydronic Heating Systems." He will also lead several educational programs for the Radiant Panel Association.

Freije, a mechanical engineer and president of HC Information Resources Inc., will address the hvac audience with a Legionnaires' disease update.

Fedrizzi is a former Carrier Corp. employee who is now a principal with the Global Environment and Technology Foundation, the Center for Energy, and Climate Solutions. He is also president of Green-Think, an environmentally focused marketing and communications consulting firm. He will speak about "Selling Green: Beyond Marketing."

Besednjak's topic is "Carbon Monoxide: Your Role as a Contractor." He has consulted for and presented at training seminars and meetings throughout the United States to over 10,000 individual businesses and trade organizations.

Maio is considered an expert in helping small contracting businesses become highly profitable as a result of his innovative marketing, advertising and customer service techniques. He will speak on "Making Millions in the Service Business."

The first seminar time slot is 9 a.m. to 10:30 a.m., which will allow participants to be on the show floor within 30 minutes of the trade-show opening, according to Ike Casey, executive vice president of the Plumbing-Heating-Cooling Contractors-National Association.

Additional speakers and topics within each of the six separate seminar tracks will be announced later, officials said.