Did you “try marketing” this year? If you did, you probably wasted your money. Here is what usually happens: You saw a television or radio ad for a competitor or received one of the company’s postcards — by mistake.
I wish I had come up with this phrase. I didn’t. It was given to me by small-business expert Mike Ratchford, who says that the purpose of good direct mail is to stop recipients so they don’t do the typical “left hand, right hand, trash can.”
I got a music education at the Driven Music conference, which was held in Atlanta recently. This event is for musicians, bands, and other artists to make contacts with music industry heavyweights and learn about the realities of touring, establishing a fan base and getting signed by a record label.